Blog
Notes on loyalty, retention, and the work.
Practical writing on choosing platforms, designing tiers, integrating ESPs, and shipping referral programs that don't leak.
Average launch
3–7 days
Featured
Smile.io vs Yotpo vs LoyaltyLion: which loyalty app for which Shopify store
A practical decision framework for picking the right loyalty platform based on store size, integrations, headless setup, and budget — without the vendor spin.
April 22, 2026
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Designing VIP tiers that customers actually want
How to set tier thresholds, name your tiers, and pick perks that compound — plus the four anti-patterns we see brands fall into.
April 8, 2026
Referral programs: 4 fraud rules every brand needs
Self-referrals, fake accounts, payment method gaming — how to lock down your referral program without alienating real customers.
March 24, 2026
Klaviyo + loyalty: the 6 email flows you should have on day 1
The lifecycle emails that turn a loyalty program from "a thing on the site" into a revenue engine — wired to loyalty events from kickoff.
March 11, 2026
Why points-per-dollar matters more than perk variety
Earning is the engine. Redemption is the brake. Most brands obsess over redemption options and starve the engine. Here is how to do it right.
February 26, 2026
Migrating from one loyalty tool to another: a playbook
Mapping points, tier status, member history, and the overnight cutover that doesn't lose a single member.
February 12, 2026